{"product_id":"seventh-generation-easydose-laundry-detergent-ultra-concentrated-fresh-lavender-23-oz","title":"Seventh Generation EasyDose Laundry Detergent Ultra Concentrated Fresh Lavender, 23 oz","description":"Life is complicated. Laundry shouldn't be. With Seventh Generation's new EasyDose Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With a refreshing lavender scent made with 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.\u003cul\u003e  \u003cli\u003e   \u003cul\u003e    \u003cli\u003eOur Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!\u003c\/li\u003e    \u003cli\u003eUltra concentrated, ultra-convenient liquid laundry detergent: 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about\u003c\/li\u003e    \u003cli\u003eSmall dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle\u003c\/li\u003e    \u003cli\u003eOur liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains\u003c\/li\u003e    \u003cli\u003eConcentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners\u003c\/li\u003e    \u003cli\u003eRefreshing lavender scent made from real ingredients: 100% essential oils \u0026amp; botanical ingredients in our washing detergent\u003c\/li\u003e   \u003c\/ul\u003e\n\u003c\/li\u003e  \u003cli\u003eSeventh Generation\u003c\/li\u003e  \u003cli\u003e23 oz\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e Concentrated\u003cbr\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Seventh Generation\u003cbr\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Unilever\u003cbr\u003e\u003cstrong\u003eManufacturer Part Number:\u003c\/strong\u003e 00732913447381\u003cbr\u003e\u003cstrong\u003eAssembled Product Weight:\u003c\/strong\u003e 1.74 lb\u003cbr\u003e\u003cstrong\u003eAssembled Product Dimensions (L x W x H):\u003c\/strong\u003e 3.48 x 2.45 x 8.09 Inches\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInstructions:\u003c\/strong\u003e How To Use: Pop the cap. Flip upside down. Squeeze firmly into dispenser or washer until liquid stops - the EasyDose cap measures for you! Flip, close the cap and store upright. Septic safe. 1 firm squeeze = medium loads. 2 firm squeezes = heavy loads. 66 loads as measured to medium dose (1 squeeze \/ 0.35 fl oz \/ 10.3 mL). Safe when used as directed. Earth Friendly Tip: Try washing on the cold setting, and consider line drying.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarnings\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarning Text:\u003c\/strong\u003e N\/A\u003cbr\u003e\u003c\/p\u003e","brand":"Coolmix NYC","offers":[{"title":"Default Title","offer_id":46959938208062,"sku":"431168076","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0030\/0803\/6933\/products\/Seventh-Generation-EasyDose-Laundry-Detergent-Ultra-Concentrated-Fresh-Lavender-23-oz_67c21c23-ba24-472f-84fb-6a08eaafcecc.fc6980bc53565eb09a313f6a12caf0b1.jpg?v=1694030446","url":"https:\/\/coolmix.com\/products\/seventh-generation-easydose-laundry-detergent-ultra-concentrated-fresh-lavender-23-oz","provider":"Coolmix NYC","version":"1.0","type":"link"}